Live Webinar by Good Mills Innovation
Living healthier concerns everyone. And with more and more healthy products, it becomes easier to take care of our stomach and intestines. On September 30th, 2021 I attended a live…
How to define your market using JTBD
Jobs to be done - old wine in new bottles? Maybe. But sometimes it is good to remember established principles and look at them freshly. That's why I took part…
Qual 360 on March 3 to 5, 2021. Virtual this year!
Very inspiring fair. A pleasure to get International insights on the latest Qualitative Research. Proud to be working together with Joachim Haag, General Manager of isi in Göttingen and with…
Purpose. Everybody talks about it. But what is it… really?
That was the topic of Frank Dopheide's speech on behalf of the Frankfurt Marketing-Club Frankfurt, on January 21st/2021. Fully booked. No wonder: The talk was focused. Entertaining. Inspiring. Inspiring to…
Frankfurt Insight Studio: high-performance air purifier using plasma technology
Ventilation is one of the central hygiene measures, also at the Insight test studio in Frankfurt. Considering the cold season, in order to offer test subjects and customers the highest…
How digitization is changing knowledge work
Once again a top event from Hays, in the 'Hays Forum' series 10/30/2020 - online (due to Corona times) The hosts at Hays: Hörst Müncheberg (Head of Marketing and PR)Kathrin…
Design Thinking – more than a buzzword
In October the time had finally come: The one-day design workshop took place online, under the direction of Joern Steinz, owner of Innominds and 8 curious and eager-to-work participants! It…
“Design Milieus” series of lectures at the Design Academy in Hanau
This year I am pleased to give a series of lectures on the subject of “Design Milieus” for the students of the 2020 summer semester at the Brüder-Grimm-Berufsakademie (vocational academy)…
Secure live focus groups
In summer 2020 we could prove it: On behalf of a well-known food manufacturer we held 4 group discussions in Düsseldorf.Everything was done to ensure the safety of the participants.…
Qualitative online research 2.0: new ways to better insights
A BVM (Federal Association of German Market and Social Research) event on June 4th - online via Zoom. Speaker: Henner Förstel, founder and managing partner of MANUFACTS Research & Dialog,…