Purpose. Everybody talks about it. But what is it… really?

That was the topic of Frank Dopheide’s speech on behalf of the Frankfurt Marketing-Club Frankfurt, on January 21st/2021. Fully booked. No wonder: The talk was focused. Entertaining. Inspiring. Inspiring to upload the concept of PURPOSE with meaning, be it yourself as a person or be it your company. As to what I’m concerned, I’m certainly intrigued by the topic to give it some thought. And – to look forward to Frank Dopheide’s new book which will be available as of March 15/2021:

God is a creative director. Not a financial director.

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